Marketing training course

Master modern marketing from scratch! Our course is suitable for beginners and professionals. Start a career in marketing or take your business to the next level today!

Master modern marketing from scratch!

Marketing Basics: A Brief Description

Marketing is the art and science of attracting, retaining, and satisfying customers. It involves analyzing the market, understanding the audience, creating value, and promoting products or services. Here are the key aspects you will learn in Marketing Basics:

1. What is marketing?

Definition: Marketing is a process that begins with understanding customer needs and ends with creating a product that satisfies them.
Objectives: Increase sales, improve brand awareness, retain customers.

2. Basic Marketing Concepts

4Ps of Marketing:
- Product: What do you offer?
- Price: How much does it cost?
- Place: Where can I buy this?
- Promotion: How do you talk about the product?
Target Audience: Who is your ideal client?
Unique Selling Proposition (USP): What makes your product unique?

3. Stages of the Marketing Process

Market research: Analysis of competitors, trends and audience needs.
Segmentation: Dividing the audience into groups by age, interests, behavior.
Positioning: How your product is perceived in the market.
Strategy development: An action plan to achieve goals.
Implementation: Launching campaigns and promotion.
Analysis: Evaluation of results and adjustment of strategy.

4. Modern trends in marketing

Digital marketing: SMM, SEO, content marketing, email newsletters.
Personalization: Individual approach to each client.
Data-driven marketing: Using data to make decisions.
Sustainable Marketing: Promoting environmentally friendly and socially responsible products.

5. Practical task

Task: Conduct a mini market research study for a fictitious or real product.
Objective: Identify your target audience, competitors and propose a unique selling proposition.

This section will give you a foundation for understanding marketing and prepare you for learning more advanced topics such as SMM, targeted advertising and analytics.

🎯 Practical skills

Learn from real-life cases and projects that you can immediately apply in your work or business.

📅 Flexible schedule

Study at your convenience – access to lessons 24/7. Learn at your own pace without stress.

👨‍🏫 Expert support

Receive feedback from professionals, analysis of your work and answers to your questions.

📜 Certificate

Receive a course completion document that will confirm your new skills and knowledge.

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Our reviews

“The course is simply amazing! I have never done marketing before, but thanks to the lessons I was able to launch my first advertising campaign. Everything is very accessible and understandable!”

Helena, 29 years old:

“I already work in marketing, but the course helped me systematize my knowledge and learn a lot of new things. The lessons on analytics and targeted advertising were especially useful.”

James, 32 years old:

“I’ve wanted to understand marketing for a long time, and this course was a real discovery for me. The lessons are structured, the material is presented easily and interestingly. I recommend it to everyone!”

Alex, 37 years old:

“The course gave me confidence in my abilities. I was able to find my first clients and started earning money from marketing. Many thanks to the teachers for their support!”

Mary, 25 years old:

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